Νέα & Εκδηλώσεις
Ειδήσεις από τον Κόσμο
- Harry Lang: The pros and cons of hitching your brand to a celebrity influencer
- How PepsiCo is reinventing insights to be ‘faster, stronger and better’
- Why responsiveness is key to brands’ content strategies
- Mark Ritson: A true brand purpose doesn’t boost profit, it sacrifices it
- Uber, KFC, Nike: Everything that matters this morning
- AB InBev’s UK marketing boss: Don’t underestimate the importance of culture when taking on a new job
- Starbucks, Aviva, Direct Line: 5 things that mattered this week and why
- How Clinique deciphered the in-store impact of video ads